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Research Title: Assessing the Strategic Impact of AI Agent Adoption on E-Commerce Startups in South Africa

Purpose of the Study:

This survey forms part of an academic research project that seeks to understand how South African e-commerce startups are adopting Agentic Artificial Intelligence (AI) systems and how these technologies influence their strategic performance. The research aims to identify adoption patterns, challenges, and measurable outcomes such as customer satisfaction, operational efficiency, and revenue growth.

Why Your Input Matters:
As a founder, executive, or manager in an e-commerce startup, your experiences provide vital insights into how AI technologies are shaping real business outcomes in South Africa’s digital economy. Your responses will contribute to the development of an evidence-based strategic framework to guide sustainable AI adoption among startups.

Confidentiality:
All data collected will be used solely for academic purposes and will remain strictly confidential. No individual or company identifiers will be disclosed.

Estimated Completion Time: 8–10 minutes.

Welcome to the Research Survey

Thank you for agreeing to participate in this academic study entitled
 

Assessing the Strategic Impact of AI Agent Adoption on E-Commerce Startups in South Africa.

The Fourth Industrial Revolution has accelerated the integration of Artificial Intelligence (AI) technologies across industries. In the e-commerce sector, AI agents which are autonomous systems capable of complex reasoning and workflow execution—are transforming how businesses operate. Yet, for many South African startups, the high cost, technical complexity, and limited local expertise present significant barriers to effective adoption.

This research aims to investigate how e-commerce startups are navigating these challenges, the types of AI workflows they adopt, and how such adoption correlates with performance outcomes. Your insights will help generate quantitative evidence that can inform strategy, policy, and support frameworks for the South African digital economy.

Your participation is voluntary. All responses are anonymous and confidential, and the results will be presented only in aggregated form.

The survey takes approximately 8–10 minutes to complete. Please answer each question as accurately as possible based on your experience and perspective.

Thank you for contributing to this important study that aims to strengthen innovation, competitiveness, and strategic growth within South Africa’s e-commerce startup ecosystem.

There are 23 questions in this survey.
This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.

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